MEGO: My Eyes Glaze Over

Must Read Business Books

Aug 14, 2007 Books, Marketing & Communication

In my opinion…( and based on what I have actually read)

• Tipping Point – Malcolm Gladwell
• Permission Marketing – Seth Godin
• Purple Cow – Seth Godin
• The Long Tail – Chris Anderson
• Cluetrain Manifesto – Searls, Locke, Weinberger
• Precision Marketing - Zabin, Brebach
• A Whole New Mind – Daniel Pink
• Good to Great – Jim Collins
• In Search of Excellance – Tom Peters
• The Fall of Advertising, The Rise of PR – Al Ries
• Built to Last – Jim Collins
• Citizen Marketers – McConnell, Huba

I also have a list of “want to reads”….

What are your favourite business books?

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