MEGO: My Eyes Glaze Over

What Can Marketers Learn from the US Election

Nov 5, 2008 Advertising, Branding, Marketing & Communication, Politics, Social Media, social networks

The US had successes and failures, just like any business and marketing campaign. What can we, as marketers, learn from the US Election. Here is my list! (Can you add anything?)

• Talk about the customers not yourself
• Don’t bash the competition
• Set up ways to listen to your customers and monitor what they are saying – ACT on it!
• Be yourself, show the world your personality!
• Make sure you pick the right promotional partners (If you are a premium brand, don’t choose to run a contest at the dollar store)
• Don’t promise things you can’t deliver, under promise, OVER Deliver is the name of the game
• On that same note, if you have made a mistake (recall? product problems) – own up to it, don’t make excuses
• Build your marketing campaign from the bottom up! Let the people send the messages, and develop the strategy from here
• Be flexible, be willing to change your strategy. But stand true to your vision and your core values.
• Use technology that is available to you
• Go to the people, don’t rely on them coming to you! Find them in their social networks.
• Look beyond your current playing field.
• Empower your customers, allow them to tell you what products to make, what colours they should come in, what changes need to be made, and what products should be dropped.
• It takes 21 months to truly brand a product (!)

Can you add anything?

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