MEGO: My Eyes Glaze Over

Chia Pets Are Not Sold Here

Dec 21, 2008 A Good Laugh, Search Marketing, word of mouth

I am probably doing myself a disservice…but what the *bleep* is with Chia Pets.

A few months ago I wrote a post called Ch-Ch-Chia in hopes of winning a ticket to the Canadian Marketing Association’s Mass to Grass Conference (note: I got tickets). The post was a Word of Mouth campaign for Chia Pets.

Because of that post I get oodles of traffic from people looking for Chia Pets. This is just from the past 30 days.

I did a quick Google Search to see why so many visitors came to my site due to this rather curious key word and this is where I show up in the Search Results:

Make Your Own Giant Chia Pets: 9
Giant Chia Pets: 2
Chia Pets: not on the first 5 pages
Chia Pet Retailer: 3

All these visitors bounce right off my site of course, since obviously my site is not what they are looking for! So perhaps, I can make this post more popular than the original…and it will be obvious from the title that Chia Pets Are NOT Sold Here.

Popularity: 8% [?]

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3.2

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Tags: chia pets, Search Marketing, word of mouth