MEGO: My Eyes Glaze Over

Elf Yourself and Portable North

Dec 23, 2008 A Good Laugh, Branding, Short and Sweet

Or just watch my family of Elves.

Not sure the worth of this as a marketing campaign, as the first few times I saw it I didn’t connect it with the brand that it was apparently advertising. Honestly I only put brand and Elf together after a few bloggers wrote about it…I just don’t see the connection. Office Max = Elves? Office Max are your elves this Christmas? Buy pointed ear toys at Office Max? If I hadn’t said anything you would likely feel the same.

This Sympatico Portable North seem more “on brand” to me. Santa has High Speed Internet….so now he can send a video to all the boys and girls (instead of snail mail…) If you have kids, watch the mouth gape open as Santa says their name, and shows them their picture in Santa’s List!

Now the only mis-step on Portable North…not allowing me to Embed the video into my blog. Shame on you.  But here is the link: Portable North

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Tags: christmas, elf yourself, holidays, office max, Sympatico, video, viral