Monday Mini: Michael Dell

Last week’s Monday Mini was about how marketing, social media, and business is about changing conversations, and that those conversations were changing the “game”.

Conversations about products and brands are going on everywhere, but the ones on the Web – these are ones brands can listen to, respond to, and then make them count. Here is a great quote from Chairman & CEO of Dell, a company who doesn’t just say the words they live them, with company representatives blogging, on Twitter, and an active community on their website.

These conversations are going to occur whether you like it or not…do you want to be part of that or not? My argument is you absolutely do. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.–Michael Dell in Business Week Discussion with Jeff Jarvis.

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