Books. Gifts. Goats
Sep 7, 2009 A Good Laugh, Consumer Brands, Retail Marketing
I don’t know if this is a new sign – or I am just noticing it for the first time. I thought it was “Indigo Music and Books” – but they have the right to change their tagline.
However, this is just weird.
Books – check (picked up Trust Agents by Chris Brogan and Julian Smith and Six Pixels by Mitch Joel).
Gifts – check (picked up a gift certificate for my sons teacher).
Kids -didn’t see any for sale there. Couldn’t they just say “Toys”? Books and Gifts will cover any other children’s products they sell.
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Tags: Books, children, indigo books, Retail Marketing, shopping
September 13th, 2009 at 8:33 am
[...] I made fun of the Indigo sign, but I am a big fan of the book store. Any book store. But, I have a soft spot for Chapters-Indigo since I spend over three years working there while I went to university. It doesn’t hurt that I have an addiction to books. I love fiction (the type you can imagine the characters so vividly that even years later you can tell a friend about the novel); and the odd summer junk novel (usually crime / mystery novels like Kathy Reich), I have also been known to read a thoughtful history book or gripping book on pop culture. But, my biggest fixation is my collection of business books. I love books on marketing, social media, Internet culture, management….and I believe I own more than I have actually read. It is always my intention to read, but I also read about 200 blogs. [...]