Toronto Twitterers Top Twittersphere
Dec 26, 2008 Customer Service, Digital Marketing & Metrics, Microblogging, Social Media, social networks
Are you a Twitterer who Tweets from Toronto? If so, you top the Twittersphere according to a recent study called the State of the Twittersphere by Hubspot.
The report uses data from Hubspots Twitter Grader which has graded information on over 500,000 Twitter profiles as of November 2008. The report also used data from Compete.com and Alexa.com.
Twitter doesn’t require that its users give exact location in the “location field” so many people put Canada, or US or USA, or Toronto (even if they live in Mississauga, Oshawa or Hamilton). Hubspot report therefore lists the top 30 “phrases” that appear in the location field. But that said “Toronto” appears pretty high on the list (as does Canada!)
London
USA
San Francisco
New York
Chicago
Los Angeles
California
Toronto
Austin, TX
New York, NY
NYC
San Francisco, CA
Canada
Texas
Atlanta, GA
Washington, DC
UK
Los Angeles, CA
Chicago, IL
Not surprising, I suppose, since Canadian’s have been early and eager to engage in social networks. According to The Meaning of Web blog Canada has the most users outside of the United States, at more than 10.6 million (numbers taken from Facebook’s Ad Network). And, numbers given on SEO & Web Marketing News North indicate nearly 30% of Ontario’s population have a Facebook profile. In May 2007, Statistics Canada speculated that in the span of the previous nine months the site had grown to one in ten Canadian Internet users having a profile on Facebook. Canadians love the social web.
Other interesting stats from the study:
- 70% of Twitter users joined in 2008
- An estimated 5-10 thousand new accounts are opened per day
- 35% of Twitter users have 10 or fewer followers
- 9% of Twitter users follow no one at all
- Twitter has about 4-5 million users, about 30% are relatively new or unengaged users
- Traffic has grown over 600% in the past 12 months (Compete.com)
- Twitter.com became one of the top 1,000 websites by traffic in May 2008 (Alexa.com)
Many companies are using it as a customer service tool, to promote products, and promotions, and often simply to broadcast marketing messages. Some are more successful than others. (Check out my post on Some Dos and Dont’s of Corporate Tweeting)
So, given the popularity of Twitter are you Tweeting? Is your company? Why or why not?
As of yet it is unknown how Twitter will monetize (is that truly a word?) its service. Investors don’t seem concerned, apparently the numbers of members (and engagement) is enough to keep them investing millions.
Popularity: 17% [?]
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Tags: canada, facebook, hubspot, Microblogging, state of twiiter, stats, toronto, twiiter
