Books. Gifts. Goats
Sep 7, 2009 A Good Laugh, Consumer Brands, Retail Marketing
I don’t know if this is a new sign – or I am just noticing it for the first time. I thought it was “Indigo Music and Books” – but they have the right to change their tagline.

However, this is just weird.
Books – check (picked up Trust Agents by Chris Brogan and Julian Smith and Six Pixels by Mitch Joel).
Gifts – check (picked up a gift certificate for my sons teacher).
Kids -didn’t see any for sale there. Couldn’t they just say “Toys”? Books and Gifts will cover any other children’s products they sell.
Popularity: 41% [?]
Tags: Books, children, indigo books, Retail Marketing, shopping





