Posts Tagged ‘PR’

If You Are Into Marketing You Should Be Reading AND Listening: Great Podcasts

Jan 6, 2009 PR, Podcasts, RSS, Social Media

My brother recently asked me to recommend some podcasts, instead of just emailing him a list I decided to share my favourite podcasts with you as well. I used to subscribe to about 30 but I had to cut back to the true essentials. Here are the seven I am currently listening to.

Marketing & PR Podcasts

Six Pixels of Separation
Host: Mitch Joel
This is my must listen to podcast! Mitch Joel’s enthusiasm is catching. He talks about all things digital with a flair for creating excitement. He provides the listener with incredible insight and the most up-to-date information on everything including: social media, culture, PR  books and strategy. Only downside- sometimes the podcast can be longer than the commute.

Inside PR
Hosts: Terry Fallis, David Jones, Martin Waxman,  Julie Rusciolelli
Weekly podcast about the world of Public Relations and Social Media. This is a very intelligent podcast with vibrant discussion about everything from Twitter to Client-Agency relations.

For Immediate Release
Shel Holtz and Neville Hobson
These guys have so much to say about PR and communication that they do a podcast twice a week!

Management

Manager Tools
Hosts: Mike Auzenne and Mark Horstman
Tools and techniques for managers. A great resource for professionals. Interviewing, decision making, conflict resolution and team building are just a few topics you will find on Manager Tools.

Technology Podcasts

TWiT
Host: Leo Laporte & Friends
Roundtable discussion on everything tech.  I find this one can go a bit long, so I skip sections I am not interested in.

CBC Podcasts (yes, it needs its own section)

Search Engine
Host: Jesse Brown
Review of politics, culture through the net. Brilliant, thought provoking…can I say more. The latest podcast “Is throttling necessary?” – I can’t wait to listen to this one!

Spark
Host: Nora Young
I just started listening to this one based on a list on Dave Fleet’s blog but so far it is inline with my experience from other CBC podcasts – fantastic. Technology, culture, trends and ideas.

The Hour
Host: George Stroumboulopoulos
Seriously, I had to go back and forth to the web page to make sure I spelt his name right. I am still not sure I did. Short and sweet interviews Stroumbo style. Entertaining and smart.  Perfect for short commutes because they are often less than 10 minutes.

If you are new to listening to podcasts:

You don’t need an iPod you can listen on your computer direct from the site, subscribe via RSS, or get iTunes and use from any MP3 player or computer.

Are you listening to any good ones?

Popularity: 12% [?]

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Tracking Santa: Experiential Marketing from NORAD

Dec 24, 2008 Family and Friends, PR

santaYou aren’t tired of my Holiday posts are you?

There have been a few I admit:

I guess the holidays’ (Hanukkah and Christmas for my family) are on my mind! Today we wait for Santa. I remember when I was younger we would watch the news after dinner on Christmas Eve, and they would “track Santa”. They would show maps from NORAD (North American Aerospace Defense Command) indicating the location of  Santa at that exact moment. It was quite exciting. So I looked it up for my three year-old.

NORAD of course is on the web with its Santa Tracker. No need to wait for the news any more! Currently Santa is in China  (Map powered by Google) You can even see a video of him leaving the North Pole this year on YouTube. Yeah, for Social Media Santa! picture-101

Did you ever wonder why Norad Tracks Santa? It is an interesting story :

1955 Sears ran an advertisement with a number to call Santa. Only problem is they forget to review the ad apparently and the number was printed incorrectly. Instead the number put kids through to NORAD’s predecesser Continental Air Defense Command (CONAD)…and the Commander in Chief no less! The Director at the time had his staff check the radar for Santa, and gave the updates to the children calling for Santa Claus. Today they have volunteers who answer emails, phone calls and of course help to track Saint Nick.

NORAD’s day job: They are the bi-national U.S.-Canadian military organization responsible for the aerospace and maritime defense of the United States and Canada. NORAD provides advanced warning of impending missile and air attack against its member nations, safeguards the air sovereignty of North America, and maintains airborne forces for defense against attack.

Santa Tracker seems a brilliant PR play…however accidental. I wonder if this is one of the early examples of Experiential Marketing?

More on Santa and PR: Check out Dave Fleet’s humourous post “If I Were Santa’s Pubic Relations Guy” where Dave comes up with some PR 2.0 ideas for Mr. Claus and his North Pole crew. (Note: Read the comments too I added a few ideas!)

Popularity: 10% [?]

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Monday Mini: Conversations

Dec 22, 2008 Customer Service, New, PR, Short and Sweet

I haven’t written a Monday Mini in quite some time. Monday Mini’s are dedicated to interesting and thought provoking quotes I have read on blogs or in books.

Here is one from Valeria Maltoni at Conversation Agent

“What I think has not hit home, yet, is that if you are in the (fill in the blank) marketing, public relations, social media communications business, you are in the changing the conversation business. And changing the conversation is game changing.”

From post Change the Conversation, Change the Game

Does your company realize that it isn’t business as usual anymore? Are they prepared to connect with their customers in a new, more personal way? Is your company going to participate in the conversation?

Popularity: 18% [?]

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3.2

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