Books. Gifts. Goats
Sep 7, 2009 A Good Laugh, Consumer Brands, Retail Marketing
I don’t know if this is a new sign – or I am just noticing it for the first time. I thought it was “Indigo Music and Books” – but they have the right to change their tagline.
However, this is just weird.
Books – check (picked up Trust Agents by Chris Brogan and Julian Smith and Six Pixels by Mitch Joel).
Gifts – check (picked up a gift certificate for my sons teacher).
Kids -didn’t see any for sale there. Couldn’t they just say “Toys”? Books and Gifts will cover any other children’s products they sell.
Popularity: 41% [?]
Tags: Books, children, indigo books, Retail Marketing, shopping
Isn’t this so 1982? Shopping Old – School
Jan 15, 2009 A Good Laugh, Advertising, Consumer Brands, Digital Marketing & Metrics, Environment, Marketing & Communication, Retail Marketing
- Sears Catalog
I was going to make this a Wordless Wednesday but I had to talk about this weight that arrived on the doorstep.
Things that make you go hmmmm….
To me this is on the WTF side of the spectrum. First of all, with the Internet available for an infinite number of product listings and information – doesn’t a catalog seem like a colossal waste of money and resources? This doorstop of a book has got to cost a fortune to produce, and while I am sure a selection of folks still peruse and buy via catalog – this number has likely diminished a lot since the 80s. So, it begs the question – what is the return on the investment? Even if a few people still enjoy the feeling of paper and glossy ink between their fingers, there are equally a few people who will be offended by the waste and environmental negligence on the part of Sears for distributing this beast to a vast number of homes who will dump this in the blue bin without even a thumb through. At the very least could they not give these out “by request”!
It is no wonder other retailers have decided to dump their glossy catalogues for greener pastures online. Is it possible that the cost of the printing (mailing, production, creation etc), and anger of some foolish environmentalists is outweighed by catalog sales? Perhaps I am wrong. If so, it will only be a matter of time before this catalog beast is extinct. Sears, be watchful – the time is approaching to get rid of this tomb tome ; )
Popularity: 42% [?]
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Tags: catalog, Environment, green, internet shopping, online, Retail Marketing, sears, shopping
